Pop-up shop to launch new adidas outdoor products

How far or how high can you go to enter your favorite store to discover a new range of products.

How far or how high can you go to enter your favorite store to discover a new range of products. That’s the concept behind adidas outdoor Vertical Store launched by TBWA\Korea. A special pop-up store has been set up in a big shopping mall hall. The only issue is that you can access it only via a climbing wall. The installation engages the loyal customers of the brand as well as all those that wants to show a “sport attitude” to see the new clothes and shoes