Pop-up store to launch sneakers

Promotion and demonstration with Derrick Rose

To reach the urban teenagers, adidas created an event in East London for the launch of its D. Rose 3.5 shoes. The Chicago Ball NBA star Derrick Rose was part of the temporary pop-up store, the opening was announced on social media. Shelves were filled with free sneakers and placed as high as a basketball rim. Customers had no more than 30 seconds to score by jumping to grab the pair of shoes.
TitleJump With Derrick Rose in London
Agency
Campaign Derrick Rose Jump Store
Advertiser adidas
Brand adidas

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