Print campaign reacting to the sun

Prints ads revealed only under the sun.

Vitamin D is the necessary complement to fix calcium for our bones. But a lot of people are missing of Vitamin D. But, thankfully there’s a natural supplement: The sun. And just 20 minutes a day is enough to keep us all healthy.  Thus, Daman Health Insurance has communicated to avoid deficience in vitamin D in a funny and very adapted way. Over the summer months in the United Arab Emirates, a series of magazine covers have been created, but they could only be read once people stepped outside into the sun!


This printing technology had been used for the first time for the multi-awarded Verband Austria Solar report