Print Media Innovation from the North Face

Outdoor print ad

The North Face, the moutain sport brand has created a revolutionary print ad that turns into a water lap during the night. To use, it has an instruction to fold the paper in certain ways and make it stand like a lamp, use water oa specific spot and it will begin lighting up so you can use it to light a spot outside. Indeed, through a chemical reactions, electrons flows from the zinc to the copper and enlighten the paper. Thanks to The North Face, "you never stop exploring" even during the night
TitleWater Lamp
Agency
Campaign Water Lamp
Advertiser The North Face/Primer Group
Brand The North Face

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