Promotional Interactive Advertainment Billboard

McDonald's drives you to its nearest restaurant

Almost cell phones have a camera so McDonald's created a interactive game. The rules were simple : Catch the product with your cellphone-camera and get one for free at the nearest McDonald's !
TitleLive Interactive Billboard
Agency
Campaign Live Interactive Billboard - McDonald’s
Advertiser McDonald's
Brand McDonald's

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Business SectorSubscribers Only
StorySubscribers Only
Media Type Interactive Outdoor Experience