DC Universe is a Playstation 3 Game where the player can create his own superhero with his superpower and his corresponding suit. How to launch the game in a very competitive market.
Leo Burnett Iberia has found an innovative way to differentiate its product by positioning its campaign on the superhero suit. Everyone could create and get its own costume at Mr. Lee’s Superhero Tailor Shop through web orders and appointments. It has become one of the most successful campaign for Playstation in Spain