Radio Live Car Accident

Radio stunt to impact listeners

Whether it’s texting, taking a phone call, or sending emails, cell phone use is associated with higher rates of dangerous driving and fatal car crashes. In Germany, the use of a mobile phone is forbidden if the vehicle is moving, but still around 10% of all car accidents are linked to the use of mobile phones. The German Road Safety Authority (DVR) with agency Jung von Matt helped with this radio stunt. During a regular radio program an actor posing has a driver using his mobile phone, called in to the show while on air. The listeners experienced a live car crash: a real demo showing that making phone calls while driving can kill. The impact of this outside the box radio commercial was impacting
TitleLive Car Accident
Agency
Campaign Live Car Accident
Advertiser Deutscher Verkehrssicherheitsrat e. V.
Brand DVR

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