Re-view your city with a new eye

Ray-Ban promotes a new range of colored polarized glasses

DDB is responsible for a transportation campaign in all major Belgian cities for Ray-Ban. Trams have been redesigned into "Ray-Ban Test-Drive Trams". On the outside, a black covering with a huge Ray-ban logo and in the inside, a range a colored filters on the windows enables you to discover Brussels, Antwerp (etc) through different Ray-Ban color lenses. Thus in surfing on the trend of using vintage filters on mobile platforms, this campaign invites people to share their pictures with #nofilterjustrayban website.
Campaign #nofilterjustrayban
Advertiser Luxottica Group
Brand Ray-Ban

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