Remote car for a corporate communication

Lancia activates its sponsorship with the Stade Français

Lancia is sponsoring the Stade Français rugby. This brilliant team of the Top 14 championship is famous for one of its gadget, highly shown during the matches: the remote control car bringing the tee for the kicker. From December until April, people can compete to become the future pilot of the Stade Français Lancia remote car and also win a VIP pass. How? Be the fastest on a circuit. The event and competition is promoted also through web serie.
TitleTee Pilot: Episode 3
Title (original language)Tee-Pilot : Episode 3
Agency
Campaign Lancia Challenge: Tee-Pilot
Advertiser Lancia
Brand Lancia

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Web Film
Length