Responsible concept & product development

Rebirth after reading

Every day, countless documents are printed and thrown out once read. To reduce the waste of paper, you can use double-sided printing or even reduce the font. But can we give paper a second life? Of course, with recycling. Cheil China has gone even further for the association Friends of the Earth in creating a practical solution: the disappearing ink. The formula has been elaborated to fade gradually after 2 or 3 days. Thus, instead of shredding or wasting the papers, office workers are able to re-use the same paper in the printer. It’s an easy to set up with a new printer and a special fading ink cartridge.
TitleThe Disappearing Ink
Agency
Campaign Disappearing Ink, Reappearing Forest
Advertiser Friends Of The Earth
Brand Friends Of The Earth

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
LanguageEnglish
PhilosophySubscribers Only
ProblemSubscribers Only
ResultSubscribers Only
Media Type Case Study
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