Nobody was talking about organ donation in Brazil, even though more than 33,000 people in the country are waiting for a transplant. In fact, doctors say donor numbers are falling as families resist the idea. Pharmaceutical company Prati Donaduzzi decided to act, teaming with up with Shell for a stunt during the popular Stock Car Brazil championships, where both brands sponsor teams. By “transplanting” a Prati-branded hood onto a rival Shell-sponsored car in mid-race, the brand got commentators, the public and the media buzzing about organ donation. Just 120 minutes and a strategic swap may save lives.
| Title | Transplanted Cars |
| Agency | Capim.AG |
| Campaign | Transplanted Cars |
| Advertiser | Prati Donaduzzi / Shell |
| Brand | Shell / Prati Donaduzzi |
| Date of First Broadcast/Publication | Subscribers Only |
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| Media Type | Case Study |
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