Road safety ambient device

Drive safely and avoid dangers almost automatically

Mercedes-Benz has experimented a new way to convince drivers of the efficiency of their PRE-SAFE® precrash system which detects obstacles and dangers and makes eventual emergency stops quickly. At crossing with a poor visibility, screens have been set up showing as a film the other road (as a window) demonstrating people that danger was often closer than you could imagine. This Ambient campaign has received several recognitions this year.
TitleTransparent Walls
Campaign Transparent Walls
Advertiser Daimler AG
Brand Mercedes-Benz

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PostedJuly 2011
Business SectorSubscribers Only
Media Type Ambient
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Art Director A....ns C...en Subscribers Only
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