Road safety ambient device

Drive safely and avoid dangers almost automatically

Mercedes-Benz has experimented a new way to convince drivers of the efficiency of their PRE-SAFE® precrash system which detects obstacles and dangers and makes eventual emergency stops quickly. At crossing with a poor visibility, screens have been set up showing as a film the other road (as a window) demonstrating people that danger was often closer than you could imagine. This Ambient campaign has received several recognitions this year.
TitleTransparent Walls
Agency
Campaign Transparent Walls
Advertiser Daimler AG
Brand Mercedes-Benz

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Business SectorSubscribers Only
Media Type Ambient
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