Rugbeer vending machine

The feeling that unites with rugby

The Beer brand Salta has found an original way to develop its sales in Argentina. The country is known not only for football but also for rugby. Salta has decided to pay tribute to rugby supporters with a dedicated vending machine. You can’t only have your beer in inserting a coin but you have to tackle the machine to release the beer can. The Rugbeer vending machine uses also goal post pad round, wet lawn and rugby meter. With the presence of the machine in the bars, beers brands have grown up of 25%
TitleRugbeer
Agency
Campaign Rugbeer
Advertiser CCU Argentina
Brand Cerveza Salta

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