SAA Y&R challenges the billboard format

The Reality Billboard competition

Big Brother winner VS Survivor winner in a living competition inside a giant billboard separated in two compartments. This event has been created for the Israeli Yellow Pages to crown the “Billboard Master”. The audience was able to vote to help one of the contender through each Yellow Pages interfaces, helping him to gain place. A successful operation with +28% traffic on Yellow Pages site during September.
TitleReality Billboard
Agency
Campaign Reality Billboard - Yellow Pages
Advertiser Yellow Pages
Brand Yellow Pages

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