Same burger, crisis pricing

Burger King creates an app that gives cash-starved workers in the UAE access to fairer prices.

Many workers in the United Arab Emirates have found themselves not only working from home, but also suffering temporary salary cuts as their employers struggle to survive. On the other hand, fast food chains have ramped up their home delivery services. Among them is Burger King, which introduced a new app to make home ordering easier. To promote the launch with some good news, for once, Burger King introduced crisis pricing. Download the app, enter the percentage of salary you’ve lost, and you’ll get a Whopper with equivalent discounted. Being paid 20 per cent less? Pay 20 per cent less for your Whopper! At last, something to smile about.