Samsung clears the road ahead

A new road safety initiative

Argentina has many one-lane roads – and a lot of fatalities due to overtaking. Samsung wanted to make a difference. To promote road safety and prevent collisions, Samsung worked with Leo Burnett to design a special truck equipped with monitors at the rear. Even when a vehicle is stuck behind the truck, its driver can see whether or not the road ahead is clear. The trucks provided a service – but they also raised awareness of a problem and warned drivers of the danger of reckless overtaking.
TitleThe Safety Truck
Campaign The Safety Truck
Advertiser Samsung
Brand Samsung

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Business SectorSubscribers Only
Media Type Digital Installation