Serviceplan renews the anti-tobacco campaigns

Smoking-tobacco taxis invade big cities

Almost each day smokers are confronted to anti-tobacco or prevention campaign. Serviceplan and the association “Luckily not smoker” have launched a new taxi service dedicated to smokers in Berlin and Munich through a promotional campaign. But the clients were surprised by the spectacular vehicle: hearse were set up as taxis. And they went back home with some information about the danger of the cigarette.
TitleSmoking Taxi in Berlin & Munich
Title (original language)Rauchertaxi in Berlin & München
Agency
Campaign Luckily not-smoker
Advertiser Gluecklicher-nichtraucher.de
Brand www.gluecklicher-nichtraucher.de

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About Serviceplan Group

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What binds us all together is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – in other words, best brands. Innovative communication is the path to this goal.
That means finding new ways to move the hearts of consumers: creatively, through media, technologically and by integrating all three. We live out this claim of turning brands into best brands every day at the "Haus der Kommunikation" (house of communication). 

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Serviceplan win 2 Gold, 2 Silver and 3 Bronze at Eurobest

Serviceplan enjoyed a successful Eurobest Festival with awards for; la Sécurité Routière ‘Virtual Crash Billboard’, Ehinger Kraftrad ‘The Archaeologist’, Penny ‘Little Counts’ and IPRAS WomenforWomen ‘The Truth Unveiled’.

1 December 2017 — During the 3-day festival in London from 28-30 November, Serviceplan Global Chief Creative Officer Alexander Schill was Jury President for Outdoor, Radio and Integrated, and President of For Good, and presented awards at the ceremony on Thursday 29 November. Serviceplan International’s Worldwide Executive Creative Director Jason Romeyko gave a presentation on ‘Curating for the independent global citizen’ during the festival. Merel Van den Broeck, Executive Creative Director of Serviceplan Benelux, was on the Direct Jury.

In Direct there was 1 Gold and 1 Silver for the ‘Virtual Crash Billboard’ from Serviceplan France, which also won a Bronze in Outdoor. ‘The Archaeologist’ picked up a silver and bronze in Design, and Penny ‘Little Counts’ won bronze in Design. ‘The Truth Unveiled’, a campaign created for IPRAS WomenforWomen by Serviceplan Health & Life in partnership with Serviceplan India, to raise awareness of the vast number of women who are victims of acid attacks in India, was awarded Gold in Glass: The Award for Change. Diane Schulz, International Account Director, Innovation Team, collected the awards on behalf of Serviceplan. Founded in 1988, Eurobest is an annual festival of learning, networking and celebration of European creativity.