Serviceplan renews the anti-tobacco campaigns

Smoking-tobacco taxis invade big cities

Almost each day smokers are confronted to anti-tobacco or prevention campaign. Serviceplan and the association “Luckily not smoker” have launched a new taxi service dedicated to smokers in Berlin and Munich through a promotional campaign. But the clients were surprised by the spectacular vehicle: hearse were set up as taxis. And they went back home with some information about the danger of the cigarette.
TitleSmoking Taxi in Berlin & Munich
Title (original language)Rauchertaxi in Berlin & München
Agency
Campaign Luckily not-smoker
Advertiser Gluecklicher-nichtraucher.de
Brand www.gluecklicher-nichtraucher.de

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