Most people are not aware of the real service the 4G can provide. To achieve the realization of this, T-Mobile decided to launch a campaign to promote streaming movies watching. They wanted to be the TRUE sponsor of the audience's most precious moment of the day. So, instead of creating a traditional campaign, they produced special scenes and pushed live content away during the program, creating the illusion that a movie was competing with their show for space on the screen.
Now, thanks to T-Mobile's fast and efficient 4G network, families can now stream movies instantly on their phones.