Simple Demo

Summer Direct Mail

Philips offers a lamp that attracts insects. That’s a good idea to go camping or for evening barbecue. A Direct Mail has been develop to communicate this feature. Bovil DDB has easily made it: with a magnet, the fly keeps “glued to the lamp” showing its effect
TitleMagnet
Agency
Campaign Magnet
Advertiser Philips
Brand Philips Special Lighting

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