Communication with flexible billboards

Ikea has organized a special operation in Vienna to promote PAX wardrobes with sliding doors and KOMPLEMENT interior fittings in 18 different places on the street. A sliding system with the billboard enabled people to test and move it to discover the interior of the wardrobe: an interactive and attractive way of showing you a storage space that can easily be adapted to your needs.
TitleSliding Door
Title (original language)Verschiebbare Tür
Campaign Sliding Doors - Ikea
Advertiser IKEA
Brand IKEA

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PostedOctober 2010
Business SectorSubscribers Only
TaglineSubscribers Only
Tagline (original language)Subscribers Only
Media Type Outdoor/Out of Home