Small Advertising

Small budget for a big event

The budget was limited to promote the Vienna Model-Makers Fair. Miniatures posters and citlights in the a small scall were placedin the city a week before the event to inspire people to visit the Fair. The tiny scale had a beneficial impact motivating people to look closely at the details. The organizers recorded an increase in visitors numbers on the previous years.
TitleThe Smallest Campaign
Campaign The Smallest Campaign
Advertiser Reed Messe Wien
Brand Vienna Model Makers Fair

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Business SectorSubscribers Only
Media Type Case Study