Smell-advertising

The first second-hand car that smells new

Ford selección is Ford 2nd-hand car brand in Spain. Everyone cannot afford a new car but everyone can be excited in getting another car. Ford selección cars are inspected and checked, they also have the warranties of new ones. So it has been decided to give people the feeling of buying a brand new car: A perfume and smell of a new car has created and used in all possible channels of communication to promote the second-hand car dealer.
TitleNew Car Smell
Title (original language)Olor a nuevo
Agency
Campaign Smells New
Advertiser Ford Motor Company
Brand Ford Selection

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