Smoking Outdoor

A stunt that becomes a huge outdoor viral

The seafood brand Sealord promoted its smoked salmon with an original stunt: a billboard has been turned into a big-size demo of their production process. The two champions of the company Joe and Gav literally burnt logs to smoke salmon on a giant billboard to show how their smoked salmon is traditionally handmade by Sealord. The operation has been filmed and then broadcast to promote Sealord brand around New Zealand.
TitleBurning Billboard
Production Company
Campaign The Way It Should Be
Advertiser NZ Sealord
Brand Sealord

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Date of First Broadcast/Publication Subscribers Only
ProductSubscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
Media Type Billboard
Media Agency Subscribers Only
Executive Creative Director N...s Subscribers Only
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Creative Group Head M..t Subscribers Only
Director R...n W..b Subscribers Only
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Media Director M..t ..m Subscribers Only
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Advertising Manager