Soap as a Bus Ticket

Sanitary Innovation Makes Bus Transportation Safer

Sri Lankans use buses as their primary means of transportation. As we know, buses are renowned for being unsanitary places where diseases easily spread. In order to alert and inform people about the threat of disease and protect them from illness, Asri Hospital Group created an inventive and innovative bus ticket called Soap Bus ticket. The material used for this bus ticket is made of paper infused with soap. Thanks to this innovation, people using buses received this special ticket so they could protect themselves simply by washing their hands – even on the bus. This new sanitary precaution is now widely deployed throughout the country.

TitleSoap Bus Ticket
Campaign Soap Bus Ticket
Advertiser Asiri Hospital Group
Brand Asiri Hospital Group

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PostedSeptember 2015
Business SectorSubscribers Only
Media Type Case Study
Chief Creative Officer T...or K....dy Subscribers Only
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