Sound Design for a PSA

Sun Sound raises skin cancer awareness prevention

Skin cancers are a major public health issue in Australia due to the hole in the ozona layer. An idea was required to improve Australians’ behavior towards sun protection. A “Sun Sound” single has been created to incite people to protect themselves when the sun exposure was the most dangerous: beaches, schools, parks, festivals… This sun sound has succeeded to remind people in a friendly way that a protection was the best prevention against skin cancer, and thus with a minimum investment.
TitleSun Sound (Film)
Agency
Campaign Sun Sound
Advertiser Cancer Council Australia
Brand The Cancer Council

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Media Type Case Study