Squeezing awareness from Twitter

H2O Challenge

World Water Day on March 22nd is an ideal opportunity for NGOs to communicate about imbalances in access to drinking water across the globe. This year the theme is Water and Sustainable Development. In order to raise awareness and funds for the children of Togo, Unicef and Publicis Conseil turned to Twitter. The H2O Unicef Challenge will enable Twitter users to metaphorically “squeeze” the H, 2 and O out of their accounts. The newly created water molecules will be transformed into funds supporting access to fresh water at Togolese schools. In this way, Twitter will become the tool for spreading the word about the #h2ochallenge, as well as the means of taking part in the challenge itself
Titleh2ofilter (Case Study)
Agency
Campaign H2O Challenge
Advertiser UNICEF
Brand Unicef

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
Media Type Case Study
Length
More InformationSubscribers Only
Creative Director C...ric G...ret Subscribers Only
Art Director C...ric Au....et Subscribers Only
Copywriter M...in R....oy Subscribers Only
Associate Art Director T...as Ma....et Subscribers Only
Account Manager Bru.......ges D...d Subscribers Only
Account Manager M...me .e M...o Subscribers Only
Account Manager E...ie O...co Subscribers Only
Social Media Director Ca.....ne Er.....eid Subscribers Only
Account Director Subscribers Only
Project Manager Ph....pe L...cq Subscribers Only
Technical Developer Ch.....an B....as Subscribers Only
Production Company Pr.....ous Subscribers Only

About Publicis Conseil

Lead the Change! 

Latest News

Renault ZOE d’occasion. L’électrique, vous y passez quand ?

Maintenant que l’électrique d’occasion existe, tout le monde va pouvoir passer à l’électrique !
Renault OCCASIONS poursuit sa campagne publicitaire axée sur la fierté de posséder un véhicule Renault
OCCASIONS avec une nouvelle copie qui ne manquera pas de vous surprendre.
Cette fois, elle met en scène un biker qui se laisse tenter par une virée en… ZOE d’occasion.
Avec cette prise de parole inédite dans l’univers du véhicule d’occasion, Publicis Conseil conçoit un
dispositif à 360°