Storygram – where words meet pictures

Empik wants to reawaken a love a books

On public transport these days, more commuters seem to be glued to their smartphones or Kindles than reading actual books. Poland’s largest bookseller, Empik, wanted to reawaken a love of books and tempt people back into its stores. Ironically, it turned to a digital platform: Instagram. The photo-sharing device has exploded in popularity in almost every demographic group in recent months. People love sharing and looking at photos on their devices. But this has also created a new space for literature. Before the release of future bestsellers, the first chapters are published on Instagram, generating interest in the books and driving intrigued readers into Empik stores.
TitleStorygram
Agency
Campaign Storygram
Advertiser EMPIK
Brand Empik

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