Stretchable poster

A poster which heightens curiosity

Men Clothings Store; Valin Confection contacted Lg2 Quebec to promote its new service: tailor-made suits. Whatever your size or shape, you’ll find the perfect suit. With this principle, the agency has created a poster with a picture of a man- that you can stretch horizontally or vertically. The man can become taller and slim or shorter and heavy alluding to the idea behind the campaign -that everyone’s needs/physique can be tailored for. The operation was found to be highly entertaining and proved an incentive to buy the tailor-made suits.
TitleWhatever Your Shape
Campaign Whatever Your Shape
Advertiser Valin Custom Tailoring
Brand Valin Custom Tailoring

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PostedApril 2013
Business SectorSubscribers Only
Media Type Digital
MarketSubscribers Only
Creative Director ..c Subscribers Only
Art Director V....nt B....rd Subscribers Only
Copywriter V....nt B....rd Subscribers Only
Accountant ..e Subscribers Only
Producer J...e Pi....te Subscribers Only
Illustrator D...d Subscribers Only
Photographer M..c Subscribers Only