Stunt in a shopping Mall

CSR operation for Coca-Cola

Statistics show that 58% of the Spanish adults will be over weighted around 2030. One of the main reason is inactivity. However Coca-Cola has recently announced global commitments to help fight obesity. In Spain, its agency *S,C,P,F... has proposed to create a new kind of healthy lift, in a shopping center. How it works, when the lift of the door opens, people are confronted instead to stairs and to the message: if you climb the stairs, you are changing the statistics
TitleThe Healthy Lift
Title (original language)El Ascensor Saludable
Campaign Statistics
Advertiser Coca-Cola Company
Brand Coca-Cola

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Business SectorSubscribers Only
TaglineSubscribers Only
Tagline (original language)Subscribers Only
Media Type Promotion & Event
Director .l Subscribers Only
Production Company .l Subscribers Only
Executive Creative Director
Executive Creative Director D...d Subscribers Only
Creative Director P..o V...ós Subscribers Only
Creative Director
Art Director J..n .t Subscribers Only
Copywriter Subscribers Only
Production Company Producer S....hez Subscribers Only
Production Manager S....hez Subscribers Only
Strategic Planner
Strategic Planner J..é M...a P...a Subscribers Only
Strategic Planner J..n M...el .e .a N..z Subscribers Only
Agency Producer
Account Supervisor ..a Subscribers Only
Editor L..n ..h Subscribers Only
Advertising Manager
Advertising Manager C...en Subscribers Only
Advertising Manager R...o Subscribers Only
Advertising Manager