The German team needs a jersey with a story

North Kingdom has created the German online campaign from adidas "every team needs a jersey with a story". The members of the "Mannschaft" has been transformed into "Superheroes" like in American comics in an online game promoted on the web. A technical performance and a real success in the way to the FIFA World Cup 2010
TitleTeam Spirit
Title (original language)Teamgeist
Campaign Team Spirit - Adidas
Advertiser adidas
Brand Adidas

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Business SectorSubscribers Only
Media Type Case Study