The German team needs a jersey with a story

North Kingdom has created the German online campaign from adidas "every team needs a jersey with a story". The members of the "Mannschaft" has been transformed into "Superheroes" like in American comics in an online game promoted on the web. A technical performance and a real success in the way to the FIFA World Cup 2010
TitleTeam Spirit
Title (original language)Teamgeist
Campaign Team Spirit - Adidas
Advertiser adidas
Brand Adidas

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

PostedJune 2010
Business SectorSubscribers Only
Media Type Case Study