The first in-car hostel in Moscow

An unusual way of launching a new car

Ideal for young drivers, the Skoda Fabia is also described as having the most spacious interior in its category. To illustrate this, the car was transformed into a real hostel, with a comfortable double-bed, pillows, free Wi-Fi, and everything else required for a comfortable stay. Young people came across the Skoda Hostel while seeking hostels in Moscow on booking websites. If they made a reservation, they could also take the car on a test-drive through the city. And they didn’t pay a penny – instead paying with social network interactions such as likes, tweets and shares.
TitleSkoda in-car hostel
Agency
Campaign Skoda in-car hostel
Advertiser Volkswagen
Brand Skoda

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