The Flashlight Ad

A flashlight magazine

To launch a new sort of flashlight, it has been decided to create a new sort of ad in a specific publication (security magazine). Instead of doing a traditional ad, the agency took over the entire magazine and transformed it into a personal flashlight. The idea is: using LED and two batteries, every time the magazine is rolled, this support is transformed into a flashlight. This magazine then becomes a personal flashlight in the hands of every reader.

TitleThe Flashlight Ad
Campaign The Flashlight Ad
Advertiser Fenix Flashlights
Brand Fenix Flashlights

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Case Study