To launch a new sort of flashlight, it has been decided to create a new sort of ad in a specific publication (security magazine). Instead of doing a traditional ad, the agency took over the entire magazine and transformed it into a personal flashlight. The idea is: using LED and two batteries, every time the magazine is rolled, this support is transformed into a flashlight. This magazine then becomes a personal flashlight in the hands of every reader.
|Title||The Flashlight Ad|
|Agency||Quorum Saatchi & Saatchi|
|Campaign||The Flashlight Ad|
|Date of First Broadcast/Publication||Subscribers Only|
|Business Sector||Subscribers Only|
|Media Type||Case Study|