The Irresistible Pre-rolls concept

A spectacular pre-rolls campaign playing with the repetition of the videos.

Having launched a new TV commercial in August to position Aoste as more premium brand, McCann Paris leverages the charm of their waiter in a pre-roll campaign. At the end of each pre-roll, the user is invited to view a new film with an enhanced choreography. Either the dance becomes more spectacular or the waiter or he is tired.

The results have been very impressive compared to the sector with a rise in number of views of 18% for instance. 

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