The ‘Science’ of Selling

With this suite of "experimental" spots, Lenovo celebrates the scientists, researchers and engineers who build the brand.

With this suite of "experimental" spots, Lenovo celebrates the scientists, researchers and engineers who build the brand.
TitleAnthem
Agency
Campaign Best-Engineered - Lenovo
Advertiser Lenovo
Brand Lenovo

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PostedJuly 2007
Product Subscribers Only
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StorySubscribers Only
PhilosophySubscribers Only
ProblemSubscribers Only
Media Type Television
Length
Group Creative Director ..m G...ci Subscribers Only
Group Creative Director G..g K....um Subscribers Only
Associate Creative Director J....yn C...ry Subscribers Only
Copywriter J....yn C...ry Subscribers Only
Associate Creative Director M....el Pa....on Subscribers Only
Art Director M....el Pa....on Subscribers Only
Copywriter M..k G...nd Subscribers Only
Art Director M...h R....ik Subscribers Only
Agency Producer El.....th L...s Subscribers Only
Art Buyer El.....th L...s Subscribers Only
Agency Producer P...i Mc.....ll Subscribers Only
Agency Producer M....sa M...s Subscribers Only
Photographer Ch.....an W...r Subscribers Only
Director of Photography (DOP) A...fo D...ng Subscribers Only
Editor A..m Li.....tz Subscribers Only
Production Company P...f F...s Subscribers Only