The Sleeping Drunks Billboard

Sleeping Japanese turned into human billboards

Businessmen and businesswomen in Japan go out after work every Friday night. To forget the pressure and stress of the workweek, they drink a lot. Often they aren’t able to go home, and so sleep on the streets. To discourage people from abusing alcohol, the Yaocho Bar Groups decided to transform drunk sleeping people into a living human billboard. The goal of these human billboards is to promote sensible alcohol consumption. This campaign encourages passersby to take a picture of the human billboards wherever they are and to post them on social networks.

TitleThe Sleeping Drunks Billboard
Campaign #Nomisugi
Advertiser Yaocho Bar Group
Brand Yaocho

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PostedDecember 2014
Business SectorSubscribers Only
TaglineSubscribers Only
Media Type Case Study