The sound is on the wall

This groovy poster made more than just a buzz.

At the end of August every year, audio industry professionals gather for the Soundlounge event in Dusseldorf. And over the past three years, it’s also become tradition that the agencies BBDO and Proximity, working with their production studios, come up with an innovative poster to promote the event. A white page that reacts to sound, for example, or a poster that rolls into a flute.
This year’s poster, however, contained more than one instrument. In fact, it was a veritable sound mixing platform, its colours, textures and shapes containing more than 20 different sounds. These were activated by touch and gave everyone the chance to play DJ – as well as capturing the ambience of the event and enabling the studios to show off their expertise.