The Transforming Billboard

Moltyfoam offers a restful place to homeless people

An estimated half a million homeless live in Pakistan cities. Most of them are homeless worker who have nowhere to sleep during the night.
Moltyfoam is Pakistan’s largest manufacturers of mattresses whose promise is a good night’s sleep. They have designed the world first billbed – a billboard that converts into a bed at night. 150 of these Billbeds have been set up in Pakistan raising awareness about the situation of these homeless workers. The brand love also rose by 68%