Thin premise for a smartphone ad

Double side magazine ad

The Tunisian mobile phone brand Evertek, launched in 2006, has come up with a pretty thin idea to promote the slenderness of its new model: the EverSlim. To demonstrate the object’s wafer-like silhouette, Ogilvy has created a magazine ad that can be read on both sides: a transparent page showing a side-on view of the phone. The ad is so thin that it fits between two columns of text, doubling its exposure time without impacting the viewer’s reading pleasure.

TitleEverslim
Agency
Campaign Everslim
Advertiser Evertek
Brand Evertek

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Case Study
Length
Art Director A..n K...il Subscribers Only
Copywriter M...i Al......iri Subscribers Only
Copywriter
Production Manager Z..d ..n Z....ia Subscribers Only
Account Director K....la Mo....ui Subscribers Only
Strategic Planner
Account Manager I..s St....xi Subscribers Only
Business Director M...a ..n Ha....da Subscribers Only