Through a child’s eyes

Optical illusion for targeted message

ANAR (Aid to Children and Adolescents at Risk) protects children and teenagers. This Association along with Grey Madrid have decided to promote ANAR’s dedicated hotline to children -but in a way that the message being displayed would address only children, and without the knowledge of the adult and/or perhaps aggressor who is accompanying them. The optical effects of the billboard enables two different views corresponding to the height of the person and thus from what point of view they are coming from (i.e adult (taller view) Vs child(shorter view)) and two different messages.
TitleA message only for children
Campaign A Message Only For Children
Advertiser The Anar Foundation
Brand The Anar Foundation

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PostedMay 2013
Business SectorSubscribers Only
Media Type Case Study