Tips for moms to be from JWT Israel and Materna

Interactive Digital Billboard

The baby food brand Materna wanted to reinforce its proximity with moms and future mothers. Veteran mothers share their expertise with future mothers through a huge interactive billboard placed in a central position in Tel Aviv. They can also send advice through all devices to be spread via the billboard to the passers-by

TitleMaterna - tips for moms to be
Agency
Campaign TIPS FOR MOMS TO BE
Advertiser Materna
Brand Materna

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Interactive Outdoor Experience
Length
Creative Director A...f K..z Subscribers Only
Copywriter N..m K...za Subscribers Only
deputy ceo
vp stategy S....ik Ki....ik Subscribers Only
Chief Executive Officer (CEO) Y...m De.....ky Subscribers Only