Touch the sightseeing

Translating social photos into printed Braille

Hong Kong is home to one of the most beautiful skylines in the world. It’s a famous sight seen by millions every year. This year, Samsung wanted to help even more people see -especially the 200,000 people who are visually impaired.

Since the Hong Kong skyline is one of the most photographed sights in the city, the idea was to simply ask people to share their Instagram shots using the hashtag #BeTheirEyes, with a short description of what they see.

Then together with Hong Kong Blind Union, these descriptions were translated into printed braille stickers and placed back in situ to the visual stories being told.

So for the first time, everyone could see what we see. 

Samsung made a donation for every photo posted. So it was more than just an idea, but a vision for the long term. What’s more, these braille stickers are now being extended to more touchpoints across Hong Kong. So this is just the beginning.