Train timetable transformed into McDonald's promotion

Waiting a train is not so boring anymore

McDonald’s gave an aim to DDB Warsaw: attract traffic and waiting passengers to the restaurant nearby the Central Train Station. A new kind of timetable has been set showing the next departing trains, but not with the associated hours, but with McDonald’s products you would have the time to order and eat before the train leaves the station. It succeeded to attract 4000 extra customers to the restaurant during the first month of the operation
TitleHamburger Timetable (film)
Campaign Hamburger Timetable
Advertiser McDonald's
Brand McDonald's

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PostedJanuary 2013
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Case Study
Art Director Dr.....ska Subscribers Only
Copywriter K....ek Subscribers Only
Creative Director M...ej Wa....ra Subscribers Only
Creative Director Duch..........bczak Subscribers Only