Transform a daytime beer into a night time beer

When a campaign reaches for the moon

Corona Extra is known for quenching thirsts during the day, but its agency Cramer-Kasselt wanted to show that it is also the perfect nighttime drink. So it staged an awesome billboard event in downtown Manhattan. The agency teamed up with astronomers to line up a giant image of a Corona Extra bottle with the crescent moon. When everything fell into place, the moon dropped into the beer bottle as if it was a slice of lime. The installation and associated merchandising combined to transform the event in to a successful campaign, growing sales of the beer in New York.
TitleLuna Corona
Campaign Luna Corona
Advertiser Crown Imports LLC
Brand Corona Extra

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PostedJune 2014
Business SectorSubscribers Only
Media Type Case Study
MarketSubscribers Only
Special Effects / VFX
Chief Creative Officer Ma....ll R..s Subscribers Only
Executive Creative Director D...k G...n Subscribers Only
Group Creative Director D...k Subscribers Only
Group Creative Director J...Y O...N Subscribers Only
Associate Creative Director R..k St....ey Subscribers Only
Copywriter K..s K....dy Subscribers Only
Art Director B....on Kn....en Subscribers Only
Executive Producer S...t Subscribers Only
Special Effects / VFX J...d Subscribers Only
Editing Company Wh.....use P..t Subscribers Only