Transparent Abribus or MUPI, Billboards with mirrors.

How to make you become part of the campaign.

Fretex is the second-hand clothing store chain operated by the Salvation army. Thus, each outfit you see in the street when you look at ordinary people can be part of the next “Fretex collection”. Kitchen advertising agency in Oslo has decided to transform the passers-by into Fretex models: the outdoor billboards might be transparent with a sticker or might be replaced by mirrors with a tagline to promote the stores. What you or he wear might be in the nearest Fretex shop.
TitleComing Soon Maybe
Campaign Coming Soon Maybe
Advertiser The Salvation Army
Brand Fretex

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Outdoor/Out of Home
SoundtrackSubscribers Only
Account Director R..e Ro....ig Subscribers Only
Graphic Designer La.....en Subscribers Only
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Creative Team T...el Bj.....tad S...n Subscribers Only
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