Travel with pride

Gothenburg’s transport provider affirmed its commitment to one of the year’s most important events.

Västtraffic has long been a supporter of West Pride, the annual LGBT festival that takes place in Gothenburg in early June. But this year the transport provider wanted to reaffirm its commitment in an usual way. So with the aid of Forsman & Bodenfors it used the 30 tram departure boards at Gothenburg’s main station, simply reorganising the brightly coloured lines so that they formed a rainbow – the symbol of the LGBT community. So as you searched for your next tram, you were reminded that Gothenburg hearts West Pride. 

TitleProud partner of West Pride 2017
Campaign West Pride 2017
Advertiser Västtrafik
Brand Västtrafik

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Case Study

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