Travel with pride

Gothenburg’s transport provider affirmed its commitment to one of the year’s most important events.

Västtraffic has long been a supporter of West Pride, the annual LGBT festival that takes place in Gothenburg in early June. But this year the transport provider wanted to reaffirm its commitment in an usual way. So with the aid of Forsman & Bodenfors it used the 30 tram departure boards at Gothenburg’s main station, simply reorganising the brightly coloured lines so that they formed a rainbow – the symbol of the LGBT community. So as you searched for your next tram, you were reminded that Gothenburg hearts West Pride. 

TitleProud partner of West Pride 2017
Agency
Campaign West Pride 2017
Advertiser Västtrafik
Brand Västtrafik

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Case Study
Length

About Forsman & Bodenfors

Latest News

If / The undifficult insurance company

As important as insurance might be, it’s also really… well, complicated and boring to deal with. Things tend to get in the way. Important things, like breaking in new shoes or knitting something that no human could ever use. Whatever you’re doing in order to avoid that insurance thing – you can let it go now, because If has made everything about it super simple. No, really. Let it go.