Travel with pride

Gothenburg’s transport provider affirmed its commitment to one of the year’s most important events.

Västtraffic has long been a supporter of West Pride, the annual LGBT festival that takes place in Gothenburg in early June. But this year the transport provider wanted to reaffirm its commitment in an usual way. So with the aid of Forsman & Bodenfors it used the 30 tram departure boards at Gothenburg’s main station, simply reorganising the brightly coloured lines so that they formed a rainbow – the symbol of the LGBT community. So as you searched for your next tram, you were reminded that Gothenburg hearts West Pride. 

TitleProud partner of West Pride 2017
Campaign West Pride 2017
Advertiser Västtrafik
Brand Västtrafik

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Case Study

About Forsman & Bodenfors

Latest News

Preem / Eco-labeled diesel?

Preem makes their propellants with residues from the Swedish forest. They also have their own refineries right here in Sweden and works hard to reduce the environmental impact in every way. All leading to them being the first company in the world to offer diesel with the eco-label ”Svanenmärkt” (Swan labeled).

Still, no one cares about the fuel they put in their car. And no one care where the fuel is made. To get this complex, low interest story out there, we turned to Gunde Svan, a beloved household name, to help answer the question on everyones lips: How on earth can diesel be Swan labeled?