Travel with pride

Gothenburg’s transport provider affirmed its commitment to one of the year’s most important events.

Västtraffic has long been a supporter of West Pride, the annual LGBT festival that takes place in Gothenburg in early June. But this year the transport provider wanted to reaffirm its commitment in an usual way. So with the aid of Forsman & Bodenfors it used the 30 tram departure boards at Gothenburg’s main station, simply reorganising the brightly coloured lines so that they formed a rainbow – the symbol of the LGBT community. So as you searched for your next tram, you were reminded that Gothenburg hearts West Pride. 

TitleProud partner of West Pride 2017
Campaign West Pride 2017
Advertiser Västtrafik
Brand Västtrafik

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About Forsman & Bodenfors

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Forsman & Bodenfors and KBS become Forsman & Bodenfors


KBS and Forsman & Bodenfors are joining forces to form a global creative collective under the Forsman & Bodenfors name.

This brings together Forsman & Bodenfors’ world renowned creative pedigree and way of working with KBS’s innovative technology capabilities, media offering, and data strategy – and expands the footprint into the US, Canada, Europe, UK and Asia markets.

The new Forsman & Bodenfors will embrace and expand the famed way of working that champions collaboration, flat team structures, and fluid cooperation between disciplines. KBS’s technology and data and analytics capabilities will be deployed across all offices, and so will media planning and buying, through The Media Kitchen.

The new Forsman & Bodenfors will have around 700 employees in 8 offices: Gothenburg, New York, Stockholm, London, Toronto, Montreal, Shanghai and Singapore.

For more information, please visit:

Press contact Lotta Dawidsson: