Trick the public with 3D Technology

Educate for road safety

TBWA\Hunt\Lascaris in Johannesburg has created an innovative anti-drunk driving cinema commercial. The idea was to educate people and not to shock or condemn them. The spectators are tricked by 3D technology. Before the film, they show a commercial which stays blurred despite of the 3D glasses showing that your vision is impaired as soon as you drink and drive.
TitleDrive Alive 3D
Agency
Campaign Drive Alive 3D
Advertiser Drive Alive
Brand Drive Alive

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
LanguageEnglish
StorySubscribers Only
PhilosophySubscribers Only
ProblemSubscribers Only
ResultSubscribers Only
Media Type Cinema
Creative / Art Direction B...n F...er Subscribers Only
Executive Creative Director M....ew B...k Subscribers Only
Executive Creative Director
Executive Creative Director A..m L....ey Subscribers Only
Creative Director J...in W...ht Subscribers Only
Copywriter
Director N..k Y...g Subscribers Only
Director ..m Al.....dri Subscribers Only
Producer
Producer A....la B...y Subscribers Only
Agency Producer S...ra G...s Subscribers Only
Post Production
Sound Design Company P...r C....ll Subscribers Only

About TBWA\Hunt\Lascaris Johannesburg

CHALLENGING CONVENTION

The challenge is to orchestrate a brand’s behaviour across these multiple channels and across multiple geographies. This requires a powerful and unifying idea.

This is where TBWA\’s philosophy of Challenging Convention comes into play.

Challenging Convention is not a force of destruction. It is creation, a means of developing with something dynamic to replace something static. 

It is the art of asking better questions. It is the polar opposite of assumption and prejudice, which only gets in the way of imagining new possibilities.

Unconventional ideas define the brand’s behaviour across all channels while supplying the core means for differentiation and business growth.

We believe that creativity drives progress. That is why we like to take calculated risks.