Trick the public with 3D Technology

Educate for road safety

TBWA\Hunt\Lascaris in Johannesburg has created an innovative anti-drunk driving cinema commercial. The idea was to educate people and not to shock or condemn them. The spectators are tricked by 3D technology. Before the film, they show a commercial which stays blurred despite of the 3D glasses showing that your vision is impaired as soon as you drink and drive.
TitleDrive Alive 3D
Campaign Drive Alive 3D
Advertiser Drive Alive
Brand Drive Alive

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Media Type Cinema
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Executive Creative Director M....ew B...k Subscribers Only
Executive Creative Director D...n St.....on Subscribers Only
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Producer B...y Subscribers Only
Director N..k Y...g Subscribers Only
Director ..m Al.....dri Subscribers Only
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Sound Design Company P...r C....ll Subscribers Only
Agency Producer S...ra G...s Subscribers Only
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Creative / Art Direction B...n Subscribers Only
Executive Creative Director A..m L....ey Subscribers Only

About TBWA\Hunt\Lascaris Johannesburg


The challenge is to orchestrate a brand’s behaviour across these multiple channels and across multiple geographies. This requires a powerful and unifying idea.

This is where TBWA\’s philosophy of Challenging Convention comes into play.

Challenging Convention is not a force of destruction. It is creation, a means of developing with something dynamic to replace something static. 

It is the art of asking better questions. It is the polar opposite of assumption and prejudice, which only gets in the way of imagining new possibilities.

Unconventional ideas define the brand’s behaviour across all channels while supplying the core means for differentiation and business growth.

We believe that creativity drives progress. That is why we like to take calculated risks.