TV Monopoly

A bank stands out from its competitors with a special TV campaign

DNB bank has 24-hour customer service. To reinforce this with the customer, they bought every single commercial break for 24 hours on Norway’s biggest commercial TV Channel, TV2. For the ads, Norwegians were invited to film and share their best advice, whatever the topic. The agency received 3.000 clips and showcased 2.30 hours of unique user generated content. DNB Bank quickly became known as the bank where you get good banking advice day and night
TitleThe 24 hour ad break
Campaign The 24 hour ad break
Advertiser DNB Bank
Brand DNB

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PostedOctober 2014
Product Subscribers Only
Business SectorSubscribers Only
Media Type Case Study
Copywriter L..s Subscribers Only
Art Director E..l ..y Subscribers Only
Account Director A..e E...n Subscribers Only