"Tweet to taste one of my new flavors"

Digital interactive billboards/vending machines

Walkers Snacks has built its communication up on new levels. Interacting with the consumers through their famous ambassador Gary Lineker, to make people and specifically passers-by taste Walkers' new flavor, The three tweet-vending-machines were set up in bus shelters. Gary Lineker seemingly sits inside the digital poster interacting with the passers-by, and encouraging them to tweet to the account @Walkers_busstop. For each tweet received, Gary Lineker dispenses a free packet of crisps promoting one of the new 6 voted flavours from the first step of the campaign
TitleTwitter Vending Machine
Agency
Campaign Do Us a Flavour - Gary’s Taste Test
Advertiser Walkers
Brand Walkers

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
LanguageEnglish
Media Type Interactive Outdoor Experience
Length
Actor / Celebrity G..y L....er Subscribers Only
Advertising Manager Le....ng C...g Subscribers Only
Media Rep.

About AMV BBDO

We are in the business of behaviour change. Getting people to 'feel' or 'think' differently about a brand is a hygiene factor – all communications must do this as a prerequisite. Our real value to a client’s business is knowing how to simplify business problems and create breakthrough solutions that create powerful and measurable customer action; from “Try” for Sainsbury’s and “Wait” for Guinness to “Join” for the Economist or “Match” for Dulux.