"Tweet to taste one of my new flavors"

Digital interactive billboards/vending machines

Walkers Snacks has built its communication up on new levels. Interacting with the consumers through their famous ambassador Gary Lineker, to make people and specifically passers-by taste Walkers' new flavor, The three tweet-vending-machines were set up in bus shelters. Gary Lineker seemingly sits inside the digital poster interacting with the passers-by, and encouraging them to tweet to the account @Walkers_busstop. For each tweet received, Gary Lineker dispenses a free packet of crisps promoting one of the new 6 voted flavours from the first step of the campaign
TitleTwitter Vending Machine
Agency
Campaign Do Us a Flavour - Gary’s Taste Test
Advertiser Walkers
Brand Walkers

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Interactive Outdoor Experience
Length
Actor / Celebrity G..y L....er Subscribers Only
Advertising Manager Le....ng C...g Subscribers Only
Media Rep. N..l C....an Subscribers Only