UHU appropriates itself the the commercial break

TV commercials hijacked

UHU appropriates itself the TV commercial break. Uhu has partnered with other brands to create the ad which lasts during the whole commercial break through a product demo. A peg has been stuck with Uhu glue to hang a coat. It has remained in place on the screen “disrupting” the other commercials to show the effectiveness of the product.
TitleThe Stickiest Ad in the World
Agency
Campaign The Stickiest Ad in the World
Advertiser Uhu
Brand Uhu

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Media Type Television

About Serviceplan Group

building best brands

What binds us all together is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – in other words, best brands. Innovative communication is the path to this goal. That means finding new ways to move the hearts of consumers: creatively, through media, technologically and by integrating all three.

Our vision is to provide the most modern and most efficient agency model for international communications. That means combining global thinking with local action. We are standing up for this belief with our "House of Communication" agency model. These centres combine classic, media, online and research under a single roof. At every House of Communication, we can therefore develop globally integrated campaigns for our customers. However, an idea is only as good as its implementation in the respective market. 

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