Undersea billboard in Dubai

Nivea incitates you to protect yourself from the sun in a surprising location

Nivea encourages you to protect yourself from the sun in a surprising location. In the UAE, tourists are keen on testing snorkeling, but half of them forget that while looking at the submarine life, they expose their back to the sun. Nivea which is offering a range of suntan and waterproof products has decided to remind them to protect themselves with a billboard located in the ocean floor in a famous snorkeling spot.
TitleThe Undersea Billboard
Agency
Campaign Protect Your Back
Advertiser Beiersdorf AG
Brand Nivea

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